Managing Director, Australia and New Zealand, WS Audiology.

James Benston is a prominent leader in the audiology industry, currently the Managing Director for Australia and New Zealand (ANZ) at WS Audiology. His leadership is integral in advancing WS Audiology’s mission to provide innovative hearing aids and health services across Australia and New Zealand.

James’ journey in the audiology sector is marked by significant roles over a decade at Sivantos Group, where he excelled as the General Manager Sales for ANZ and subsequently as the Director of Sales for ANZ. His tenure at Sivantos Group was characterized by remarkable contributions to strategic imperatives, sales and marketing strategies, and governance within the organization.

Before ascending to leadership roles, James honed his expertise at Siemens Hearing Instruments, progressing through several key positions.

James is a RMIT graduate holding an Executive MBA as well as a Graduate and Member of AICD.

Throughout his career, James has consistently demonstrated a strong commitment to driving organizational success, fostering strong and sustainable organizational cultures, and leading with a solution-oriented and improvement-focused mindset. His strategic vision and dedication to excellence in the audiology field make him an invaluable asset to WS Audiology’s mission of bringing Wonderful Sound for All.