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Getting awareness for hearing loss through the mainstream media

At the HCIA Forum, Sheryl Taylor reminded us of the power of the media and how important Health stories are to Australians. She made many recommendations as to how your organisation can raise awareness through the media.

"News is a 24/7 hungry beast! When a story breaks it's important that you're available all day. Once your campaign goes live you don't get a day off."
Sheryl Taylor

For more practical ways that you can help the media make a great story about hearing loss download the Mainstream Media Awareness Checklist now and start planning some human interest, quality of life stories that you can pitch to News Directors. By following Sheryl's advice, we can make Hearing Loss a national health priority.

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"For health stories, choose a good patient candidate who can communicate their story and be understood."
Sheryl Taylor